Greg Holden, LMFT
Chief Operations Officer
Greg Holden is a Licensed Marriage and Family Therapist (LMFT) licensed in both California and Georgia, bringing nearly two decades of deep expertise to the behavioral health field. With 18 years of experience spanning virtually every level of the industry — from direct clinical practice as an individual therapist to executive leadership as a Chief Executive and Chief Operating Officer — Greg has built a distinguished career defined by a singular commitment to transforming how individuals and families access and receive mental health and substance use.
Throughout his career, Greg has conceived, developed, and operationalized multiple behavioral health programs addressing both mental health and substance abuse. His work has been grounded in the belief that effective treatment requires not only clinical excellence but also sound operational infrastructure, compassionate leadership, and a culture of accountability.
These principles have guided every program he has built and every team he has led.
Executive Leadership
Greg served as Chief Executive Officer of both Authentic Recovery Center and Grace Recovery, where he led the strategic vision, clinical programming, and day-to-day operations of each organization.
In these roles, he was responsible for building high-performing clinical and administrative teams, ensuring regulatory compliance, and fostering a culture centered on patient outcomes and staff development. His tenure at the helm of these organizations cemented his reputation as a leader capable of navigating the complex intersection of clinical quality, financial sustainability, and organizational growth.
Drawn by the opportunity to contribute to an exceptional clinical team and mission-driven organization, Greg relocated to Atlanta, Georgia to join Valor Behavioral Health as Chief Operating Officer.
At Valor — a Joint Commission-accredited, CAMBHC-certified Partial Hospitalization and Intensive Outpatient Program — Greg oversees operations, compliance, revenue cycle, and technology infrastructure, continuing his work of building systems that allow clinicians to focus on what matters most: patient care.
Personal Recovery & Lived Experience
Greg’s professional journey is inseparable from his personal one.
With 20 years of personal recovery and sobriety, he brings a depth of authenticity, empathy, and insight to his work that cannot be learned from a textbook.
His lived experience with addiction and recovery informs not only how he connects with clients and staff, but how he thinks about program design, clinical culture, and the long-term support systems that make lasting recovery possible.
Greg is open about his story because he believes that leadership in behavioral health is most powerful when it is honest — and when it reflects the humanity at the heart of the healing process.
Education
Greg holds an undergraduate degree from the University of Wisconsin-Madison and a Master of Arts in Clinical Psychology from The Chicago School of Professional Psychology, where he received advanced training in therapeutic modalities, human development, and the treatment of mental health and substance use disorders.
These academic foundations, combined with nearly two decades of applied clinical and operational experience, position Greg as a uniquely versatile leader in the behavioral health space.
Licensure & Affiliations
- Licensed Marriage and Family Therapist (LMFT) — State of California | State of Georgia
- Chief Operating Officer — Valor Behavioral Health, Brookhaven, Atlanta, GA
- University of Wisconsin-Madison
- The Chicago School of Professional Psychology, M.A.
Treatment Philosophy
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